Darlington Council Logo 

Paul Soderman

Leisure Programming Officer - Darlington Borough Council

We first installed SWIMTAG as part of a pilot project which was partly funded by the ASA, so we had the kit in our pool for a year before we had to make a decision on whether to purchase it or not. Once we saw the benefits and heard the feedback, keeping it was an absolute no-brainer and we had no hesitation in making it a permanent feature.

We have hundreds of members who use SWIMTAG regularly, many on a daily basis and they really love the stats that the website gives them. From a business point of view, we include the use of SWIMTAG within the cost of a membership, so it makes that membership all the more attractive and really adds to our offering. We also charge a small fee for non-members who wish to use SWIMTAG, which helps to generate additional income.

It really does help to get more people in the pool, so I would recommend SWIMTAG, not just to local authorities like us, but to all pools who are looking to offer more to their swimmers.

  info (@) 222sports.co.uk

  +44(0)1225 282 117

  222 Sports Limited, Studio Number 26, Glove Factory Studios, 1 Brook Lane, Holt, Trowbridge, Wiltshire, BA14 6RL United Kingdom

 @swimtag

  seeyourswim

01
Apr2019

New SWIMTAG Pools

The end of March and early April continues to be a busy time for the whole team...

29
Mar2019

Active Net 2019

The SWIMTAG team were once again represented at Active Net, as Business Development Manager Colin Scott took...

12
Mar2019

SWIMTAG attending Active Net 2019

The team from 222 Sports will once again be represented at Active Net on 27th and 28th...

11
Mar2019

Elevate 2019

We are very excited about exhibiting at the annual Elevate show in Excel London on the 8th...

01
Mar2019

Quest NBS CIMSPA...

The SWIMTAG Team were delighted exhibit and sponsor the Quest NBS CIMSPA Conference 2019. Over...

20
Feb2019

New SWIMTAG Goals

We are pleased to introduce the latest tool added to SWIMTAG user accounts to help motivate and...

01
Feb2019

SWIMTAG Daily Targets

This month we have announced the release of our new live pool stats and daily targets feature....

02
Dec2018

Challenge Certificates

The new digital Challenge Certificates are now visible to all users who complete the full distance in...

01
Oct2018

New Pool Homepage

We are delighted to reveal the new Pool Homepage, a public webpage that shows off your SWIMTAG...

14
Aug2018

Activate a wristband with your...

New Feature Alert: You can now use the SWIMTAG mobile app to activate a wristband. If your...

07
Aug2018

Mr Pele clocks up twelfth...

Mr Pele, aged 53, is a regular swimmer at West Bromwich Leisure Centre and, in the last...

25
Jun2018

SWIMTAG launches weekly mass participation...

After two years in development with operator partner, Places for People Leisure (PfPL), 222 Sports, creator of...

19
Jun2018

New partnership with Referall to...

SWIMTAG, the world’s leading platform for pool operators keen to motivate and support swimmers, has teamed up...

30
May2018

First Installation In Czech Republic

We are very pleased to announce our first system installed in the Czech Republic this week. AC...

24
Apr2018

More than 1,100 swimmer participate...

SWIMTAG’S, cloud-based pool challenge attracted 1187 participants, across more than 200 pools in the build up to...

23
Apr2018

Wakefield gets SWIMTAG at 3rd...

Following previous SWIMTAG installations at Normanton Swimming Pool and Featherstone Sports Complex, Wakefield Council have now installed...

26
Mar2018

WV ACTIVE Joins the SWIMTAG...

The City of Wolverhampton Council has invested in Club SWIMTAG systems and lane displays to enhance its...

19
Mar2018

SWIMTAG partners with Swimathon to...

SWIMTAG have teamed up with Swimathon to help encourage its user network to participation in the world’s...

14
Mar2019

SWIMTAG exhibiting at Elevate 2018

The SWIMTAG Team will be exhibiting at Elevate in the Excel London on the 9th and 10th...

14
Feb2018

tmactive first to engage new...

TMActive pool users in Kent have been enjoying a friendly inter-pool battle, thanks to new features developed...

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