Swimmers Can Signup In A Few Ways...

Your members can use a SWIMTAG wristband

The award winning SWIMTAG platform is used by leading pool operators to attract, motivate and support their swimming members.

  • Swimmers use their membership card/RFID tag to activate a wristband on the SWIMTAG docking station, no buttons or calibration required, simply take a band and jump in the pool.
  • The swimmer returns their wristband to the docking station and their swim data is automatically uploaded to the website, ready to be viewed online. The wristband is now ready for the next swimmer.
  • Swimmers with their own devices can join SWIMTAG and import their swimming data using one of our integrations

Since 2009 we've been working with leading pool operators to develop a platform that motivates swimmers of all ages and abilities.

To date SWIMTAG users have uploaded swims in one of SWIMTAG pools worldwide, entering competitions and completing exciting challenges along the way.

SWIMTAG is aimed at all levels of swimmers, integrations with Apple Health and Garmin are available for those with their own Swim Watches meaning anyone can upload swims and join the SWIMTAG community at your pool.

of those asked during a survey at Palatine Leisure Centre said that SWIMTAG motivated them to swim more frequently...read more

increase in swim memberships reported after 2 years of operating SWIMTAG...read more

Club SWIMTAG Key Features

Docking Stations

Multiple docking station towers can be installed to suit the budget, size and usage of your pool.

Membership Card Integration

SWIMTAG Integrates with your current membership cards, bands, tags or keys.

Dedicated Operator and User Support

We support all our operators and users over the phone, email, via the SWIMTAG website and on social media.

SWIMTAG Docking Station

Easy Installation

The SWIMTAG docking station is installed at your reception area requiring only power and internet access.

Extra Wristbands & Towers Available

Busy pool? Each docking station can support up to 40 wristbands and additional towers can be added if required.

Digital Notice Boards

Our Digital Notice Boards can display your live leader boards, competitions, challenges and marketing materials on any compatible screen around your club.

After two years in development with operator partner, Places for People Leisure (PfPL), 222 Sports, creator of SWIMTAG, has launched ‘Rule The Pool’, the world’s first, pool-based weekly challenge, designed to engage pool users and encourage swim participation.

The weekly timed swim simply requires participants to register via the SWIMTAG website, don a SWIMTAG wristband and swim 400 metres (16 lengths of a 25-metre pool) as fast as they can. The session is automatically logged by the wristband and the effort is ranked, appearing in a central, Rule The Pool league table available to view anytime on the SWIMTAG website.

Competitions run every week from Monday to Sunday. At the end of each week, participants receive a personalised email from SWIMTAG, detailing their Rule The Pool competition time, rank and the total number of swimmers who participated that week. The leader board is then cleared and a new competition begins. Participants can complete the competition as many times as they like in a week, with SWIMTAG automatically selecting the fastest time to appear in the leader board. Having completed one timed swim, many participants repeat the experience week after week, in an attempt to improve their rank and time achieved in previous weeks.

Rule The Pool, originally developed via funding from Sport England, has been refined over a period of almost two years in partnership with leading leisure management company, PfPL. The competition is already available across all 72 PfPL managed pools and attracts around 1,000 participants every week. From this month, Rule The Pool will be available to swimmers at all SWIMTAG pools across the UK, with a plan for global rollout in the future.

Mark Haslam, Head of Swimming and Sport at PfPL, says: “Two years ago, we recognised the need to offer an accessible pool challenge which would engage a wide spectrum of ages and abilities to attract more people into the water. SWIMTAG was already installed in all our pools, so when we mentioned our ambition to Kieran and the team at 222 Sports they set about developing a cloud-based competition open to all, titled Rule The Pool.”

Kieran Sloyan, MD at 222 Sports, adds: “Since launching Rule The Pool across the PfPL estate, almost 3,000 individuals have completed at least one timed swim. We are now very excited to open the challenge to pool users across country who have access to SWIMTAG, enabling swimmers to compete against others up and down the country. All management and communication is administered by SWIMTAG, meaning no extra input from the operator is required to run this competition.”

Rule The Pool is available to all SWIMTAG operator partners free of charge. Sloyan adds: “Rule The Pool has the potential to create a global swim community and encourage literally thousands of people into the water. 400 metres is a do-able distance for most recreational swimmers, keeping the challenge inclusive and driving as much participation as possible.”

Download our Case Study Brochure and Information Pack to see how we’ve helped operators to attract, motivate and support their swimming members

Join The Community

Want to know more?

  • Chat

  • Got a burning question? Chat to one of the SWIMTAG team now

  • Call Us

  • UK: +44 1225 282 117
    US: +1 727 205 4456

Contact

222 Sports 

Glove Factory Studios

1 Brook Lane, Holt, Trowbridge

Wiltshire, BA14 6RL

United Kingdom

 @swimtag

  seeyourswim

  This email address is being protected from spambots. You need JavaScript enabled to view it.

  UK +44 1225 282 117

  US +1 727 205 4456

Latest News

19
Oct2023

SWIMTAG Comes to Wales

We are delighted to announce that SWIMTAG is now available in Wales, after the installation of our...

19
May2023

Personal Best Medley Update

We have updated our personal best tool to allow tracking of Individual Medleys (both single and double...

22
Mar2023

Swimathon 2023

SWIMTAG are once again partnering with The Swimathon Foundation to support this years swim events across the...

01
Feb2023

New Swim Badges Available

We have released 10 new swim badges for swimmers to collect, these have been designed especially to...

21
Sep2022

How to preview the docking...

We know that many pools have limited space at their busy reception areas and are concerned about...

06
Jun2022

IHRSA 2022

SWIMTAG will be exhibiting at IHRSA 2022 from 22-24th June at the Miami Conference Center. If you...

06
Jun2022

New T-Series Competitions

The all new T-Series competitions is a new concept that measures how many lengths a swimmer can...

26
Mar2022

Elevate 2022

The SWIMTAG team will be exhibiting at Elevate 2022 on 15-16 June at the Excel Arena bringing...

31
Jan2022

Swimathon 2022

SWIMTAG have partnered with The Swimathon Foundation to support this years swim events across the UK Swimathon are...

01
Dec2021

New Training Plan Builder

The easy to use Training Plan builder allows you to upload your own plans to the SWIMTAG...

01
Dec2021

Challenge Builder Now Available

We’re pleased to announce a fantastic new feature that has just gone live on both the SWIMTAG...

30
Sep2021

Garmin Connect Integration Updates

Swimmers can now signup to SWIMTAG using their Garmin Connect account making it even easier to take...

01
Aug2021

Registration Codes

You can now provide premium account registration codes for members that use their own swim tracking devices...

05
Jul2021

SWIMTAG Operator Panel Updates

We're pleased to launch the new look Operator Login area, the updates include a complete refresh of...

21
May2021

Zoggs “Ocean Walker” Challenge 2

It’s time for the second major Zoggs swim challenge in the Adam “Ocean” Walker series. This time, we’ll...

01
Feb2021

New Social Media Posts

If you need any assistance with SWIMTAG based social media posts, printed poster templates, roller banner artwork,...

01
Jan2021

New Training Videos

We have recorded and uploaded a range of new training videos to our SWIMTAG Operator accounts and...

28
Sep2020

Zoggs “Ocean Walker” Challenges

As part of our partnership with Zoggs, we’ve teamed up with them and endurance Swimmer Adam “Ocean”...

09
Sep2020

Rule the Pool with SWIMTAG...

SWIMTAG have teamed up with Zoggs to help you get the most out of your swims. The...

03
Aug2020

Swim Badges now live

Our new Swim Badges are now available, swimmers must have uploaded 5 swims to start collecting badges...

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Digital Signage

222 Sports offer a wide range of Digital Signage solutions for leisure facilities. For more information checkout our website Impact Digital Signage